Too much marketing and not enough meat

A message to the SeniorServ list from Allan Kleiman alerted me to BigScreenLive. Since I’m always interested in what’s available for older adults, especially the ones with limited computer experience, I had to instantly check it out. Now, the upfront disclaimer here is that I haven’t actually tried it out yet, but I do see a few problems right off the bat.

The first problem, which instantly affects their credibility with me, is when they state, right on the front page:

Our goal is to make computing effortless and enjoyable. While our software runs on any PC, we also recommend hardware to make it easier.

but on the Software and Hardware page, they state,

To get started, you will need:

• Access to a computer with Microsoft Windows XP or Vista. [emphasis mine]
• A monitor resolution of at least 1280 x 800. The experience is optimized for a resolution of 1280 x 1024, which is most 17 inch or larger monitors.
• A high-speed internet connection.

People are aware today (yes, even the Seniors) that PC does not necessarily mean a Windows machine. Let’s have a little truth in advertising here, please.

But even larger problems loom. Who, exactly, is the site for? Children of older adults? Retirement communities? Older adults themselves? Older adults themselves range from very computer savvy to totally clueless (and generally content to stay that way). The computer savvy ones, of course, wouldn’t even look at the site; neither would the totally clueless. That still leaves a wide range of computer users, some who are already doing the things BigScreenLive wants to introduce them to, some that are struggling to learn even the basics just to be able to do the things on BigScreenLive, and some who are frustrated by the very things BigScreenLive offers to help with.

I suspect the target audience is children of older adults: the ones who call me about signing up their parent(s) for computer classes. For this group, the site looks the most inviting and promising, because this is a group that is already fairly comfortable on computers, and that wants their parents online also, but without the frustrating computer problems older novices face. The marketing makes it look like the perfect solution. Will its marketing be successful? Probably so, with enough money. I keep thinking of how many people continue to use AOL.

Whether it is a good product is another question, however. From looking through the site, and watching its tutorial, it is evident that older novices would need training just to use the program (for example, they have to know how to enlarge the text themselves). The e-mail program, while fairly basic, will definitely be confusing to novices. It boasts “Easily upload digital photos to the Family Album” (emphasis theirs). Easy, maybe, for the adult children, but not for the older novice, without some training (which is the whole problem to begin with). I think the product would be really useful for about 2% of Seniors wanting to use the computer. But I think far more will be “given” a subscription, with little hope of actually using it.

More on Deli Linux

I have long since given away my test machine that was running Deli Linux on it, but a friend at the local Linux User Group has installed it on an old Sony laptop, and is chronicling the process at http://www.distasis.com/cpp/dlin.htm. More importantly, she wants to actually use the distro, so there is a lot on the page about what works, changes that will get things working (such as sound, and recognizing USB drives), as well as details about which programs are available and work, and how to get other programs to compile.

Code4Lib Journal, Issue 2 now available!

Seriously, lots of good stuff:

Code4Lib: More than a journal

Free and Open Source Options for Creating Database-Driven Subject Guides

Using Google Calendar to Manage Library Website Hours

Geocoding LCSH in the Biodiversity Heritage Library

Toward element-level interoperability in bibliographic metadata

Help! A simple method for getting back-up help to the reference desk

Googlizing a Digital Library

Participatory Design of Websites with Web Design Workshops

Quick Lookup Laptops in the Library: Leveraging Linux with a SLAX LiveCD

The ICAP (Interactive Course Assignment Pages) Publishing System

Respect My Authority

Conference Report: Code4LibCon 2008

Whether you are in a public library, academic library, or special library, this issue has something for you. It is hard to pick a favorite among them, but I really like “Quick lookup laptops in the Library,” because it’s about using Linux to leverage old machines in the library.

I gotta say, it’s great being a part of the editorial team, bringing this to the world.

Code4Lib conference

I am heading off to another conference, this time to learn instead of teach. Code4Lib 2008 is in Portland, Oregon, next week. I’ll be posting here from the sessions.

If anyone is interested in stacking the deck for next year, I’m not above a shameless plug for a vote for South Florida for next year’s conference. If you have a login account at code4lib.org, go here to vote (note, some firewalls block the port in this url - leave a comment here if you are having problems). If you don’t have a login account at the code4lib site, you can get one here.

Connecting the Disconnected: Tip #9

My dad’s advice: It’s hell getting old. Don’t do it.

Two very significant things are happening this century. First, Americans are living longer than any previous generation, so we are all discovering, directly or indirectly, the handicaps that come with old age. Second, computer technology has become truly mainstream, catching a whole generation off guard. Consequently, computer illiteracy has become one of those old age handicaps, and it is acutely felt by those who are otherwise functioning extremely well in society.

The older generation sees their grandchildren interacting with all kinds of computers with ease, yet they have difficulty just getting their heads around some of the most basic concepts like menus and scrollbars. I haven’t kept track of how many older adults I have talked to about computers, but I’m sure if I had a dollar for every time I heard the phrase “I feel so stupid” I’d be as rich as Bill Gates.

I repeatedly tell members of the older generation they are not stupid, they are inexperienced. They wouldn’t think of themselves as being stupid because they can’t play a piccolo or speak Swahili. Neither should they feel stupid because they can’t use a computer…yet. Did they learn to read in a day or a week? How long were they taught penmanship? ( “Oh! Years!”) And that was when they were young, like their grandchildren.

Learning to use a computer is doable, no matter how complicated it looks to them. But a big factor in their success is their attitude. In addition to making it easier for them to learn, it is important to counteract the self image they come in with by reminding them that they are learning, that it is not as hard as they imagined, and that they can do it. It is a wonderful thing to see their faces brighten as they realize they have learned something, and therefore are not stupid after all. As their attitude and self image changes, barriers start coming down and they pick up more determination.

Tip #9: Encourage them. Not just with positive reinforcement, but with active encouragement that reminds them what they have accomplished.